Privacy Policy


Last updated: [15.01.2026]

This Privacy Policy explains how PROEQUIP s.r.o. (“Company”, “we”, “us”, “our”) collects, uses and protects personal data when you visit our website or submit a request for information or quotation.
We process personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR) and applicable Czech data protection laws.

1. Data Controller

The controller of your personal data is:
PROEQUIP s.r.o.
Schweitzerova 99a
779 00 Olomouc
Czech Republic
Company ID: 04883888
Email: info@puruslaundry.com
Tel: +420 603 814432

2. Personal Data We Process

We may process the following personal data:
  • Name and surname
  • Company name (if provided)
  • Email address
  • Telephone number
  • Country
  • Information contained in your message or technical request
  • Technical data (IP address, browser type, device information)
  • Cookie and usage data (see Cookie Policy)
We do not intentionally collect special categories of personal data.

3. Purpose of Processing

We process personal data for the following purposes:
  • Responding to inquiries and requests
  • Preparing quotations and technical configurations
  • Communication regarding products and services
  • Fulfilling legal obligations
  • Improving website functionality and performance
Personal data is processed only to the extent necessary for these purposes.

4. Legal Basis for Processing

Personal data is processed on the following legal bases:
  • Consent (Article 6(1)(a) GDPR)
  • Pre-contractual measures at the request of the data subject (Article 6(1)(b) GDPR)
  • Legitimate interests (Article 6(1)(f) GDPR), such as business communication and service improvement
  • Legal obligations (Article 6(1)(c) GDPR), where applicable
5. Data Retention

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws.
Quotation and contact data is typically retained for business and legal purposes and then securely deleted.

6. Data Recipients and Transfers

Personal data may be accessed by authorized employees or technical service providers acting on our behalf.
We do not sell personal data and do not transfer personal data outside the European Union unless appropriate safeguards are in place in accordance with GDPR.

7. Cookies and Tracking Technologies

Our website uses cookies to ensure proper operation and improve user experience.
Details about cookie usage and your choices are described in our Cookie Policy.

Use of Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited.
Google Analytics uses cookies to analyze how visitors use the website. The information generated by these cookies (including IP address) may be transmitted to and stored on Google servers.
We use Google Analytics only with your consent, which can be given or withdrawn at any time through the cookie settings on our website.
IP anonymization is enabled where applicable.
For more information about how Google processes data, please see:
https://policies.google.com/privacy

8. Your Rights Under GDPR

You have the right to:
  • Access your personal data
  • Rectify inaccurate data
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent at any time
To exercise your rights, please contact us at info@puruslaundry.com.
You also have the right to lodge a complaint with a supervisory authority.

9. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss or misuse.

10. Changes to This Policy

We reserve the right to update this Privacy Policy.
The current version will always be available on our website.
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